PAINTLESS DENT REMOVAL-what are certified cars and why the PDR Marketer should care
PAINTLESS DENT REMOVAL-what are certified cars and why the PDR Marketer should care
IF you are a professional Paintless Dent Repair Marketer, or want to be, take note of this Paintless Dent Removal article.
Certified cars. What are they?
Many of the major factories found out that many of us consumers do not trust used car salesman and dealers. So they devised the certified car program, whereas the car is guaranteed to have certain criteria. The dealer pays the factory money to have each car certified, and the consumer also pays more, but in the end they are supposed to have a better product. Usually included in this scheme is dent removal and cosmetic repairs, that is, the car is guaranteed not to have dents..(this is where you come in).
So, when you are selling your service, working the certified program back at the dealers and checking their lot to make sure they are doing the same is a great angle.
Here is another:
Car auctions are also getting into the certified game. They want their customers to also have the same peice of mind when buying their products, and also are now reconditioning and certifying certain vehicles that meet the criteria that they each set forth.
Can you see the advantage for yourself? Of course you can- you can also market your services to these people as well. They pay the auctions a bit more to have the certified moniker on each car (alot less than dealers pay the manufacturer by the way) and buyers (Dealers) traditionally pay quite a bit more for cert vehicles.
Here is an example that might surprise you- A recent study was conducted for a major vehicle finance company via a third party research entity, and they determined through extensive onsite studies at auto auctions that the average (AVERAGE) price deduction for a car with cigarette smoke is $550. That means for a car that stinks of cigarettes, the dealers pay, on average, $550 less than if it didnt stink of ciggies.
Wow. Imagine what they discount for dents, or certified vs. non certified. Dont worry-the studies have been done, it is measureable, and it is significant.
So- the moral of the story is this: On the retail level, clean cars bring more money.
On the wholesale level, clean cars bring more money.
See a common denominator here?
Use this information and make more money people..
Happy pushing!
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