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PAINTLESS DENT REMOVAL NEWS

RETAIL PRICING THOUGHTS

We have retail customers every day. Some days we kill it, and others there might only be a few. Either way, we’re makin money. And student techs constantly ask us the same thing almost constantly: How much should I charge?

That is a loaded question as you might assume, because how much to charge is something of an art.
Here are several things to consider:
A) The car. Ford Focus or CL 600?
B) Damage extent. Dime sized or guava sized?
C) Age of the vehicle. New or 1983?

ALL of the above DO factor into appropriate pricing. Why?
Well. The car is a LIABILITY. IF you happend to cause damage (break a window etc) the Ford will be much less to remand than the Benzo.

The Damage extent is of course relative to your time. Everyone charges based upon time usually, so the great the time expenditure, the higher the price.

Age of the vehicle. This one many overlook. Consider this: What would you place more value on: A 2000 Benz, or a 1985 Benz? Usually the newer car wins.
So, add all the factors up, and then you can guage your price.
Yes this is complicated, but in order to price fairly, you will need to do this. This is also why, coincidently why pricing estimation guides are not efficient with pricing, since the result needs to be qualitative, NOT quantitative.

Example: If you have a Mistubishi Eclipse, 2004, with a baseball sized dent, a good price might be $95-125. Pretty cheap for such a large size repair, but the owner of that vehicle knows the current value of a 01 Mistu, and he will more than likely not want to pay premium rates since the intrinsic value of his car is not what it was when new.

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Now how about a 2002 Lexus GS400 with a dime sized dent? Guess what: Same price as the Eclipse example. Why? The damage is much less severe..most pricing guides would peg this one at $65-$85 since the time investment will be minimal? Oh no, my friend… Price it that way and you are leaving bread on the table! Because the Lexus owner will care MORE in general than the Mistu customer and be willing to pay more.

So the moral to this fable is to price with the above guidelines, and try to estimate not the price, but the overall value of the repair to the client. THEN you decide what it is worth to you, and price accordingly. This flexibility does not apply to hail damage, due to insurance company involvement.

This Article brought to you by Superior Auto Institute, the Paintless Dent Repair Schools

Too bad…